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We live in a society where people are praised for being clever. Whether it is in finding better ways to do things, or simply in being witty, being clever is lauded in our society. However, sometimes people are a little too clever and edge into behavior that borders on unethnical. Dark UI patterns are an example of this in the web space. Dark patterns are used to get users to do things that they didn’t intend to do through deceptive and nefarious means.