Managing Perceptions: Sales

This week BJ keeps his promise and brings an episode on understanding the roles and relationship of sales to development. The guys begin with a discussion on the importance of sales and what they do for the company. Next BJ takes us through an abbreviated Sales School 101. They then talk about differences in pay structure between development and sales with emphasis on why pay better matches ability with sales. The episode finishes with a discussion on how this effects programmers and how both sales and development teams can interact to better their work environments.

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